144+
Sessions completed
Boxing
Akshay Chahal
SportsCove · Live
Book verified coaches. Train on live video. Practice with AI.
Cross-border discovery, booking, and payouts for combat sports, yoga, and independent coaches first — on web, iOS, and Android. Offline/in-person from August 2026.
300+
Registered users
9→50+
Global markets
1K+
Coaches in pipeline
Why we build
Why we built SportsCove
Finding a trusted coach should not depend on who you know in a WhatsApp group. SportsCove lets you browse verified experts, book live video sessions, and pay in the app.
ForAthletes, parents, and verified coaches
India has hundreds of millions of young people who play sport — but most never meet a credentialed coach outside school. We built SportsCove so families can discover, book, and pay verified experts from their phone.
| # | Who we serve | What's broken | By the numbers | What we build |
|---|---|---|---|---|
| 1 | Parents with kids who want to play sport | Government elite programs reach only a tiny fraction of aspiring athletes. | 9,423 athletes in SAI elite schemes vs 1.4B population | SportsCove lists verified coaches across cricket, swimming, wrestling, and more — so families are not limited to school PE or cricket by default. |
| 2 | Independent coaches | Talented coaches cannot turn skill into stable income without a booking and payout system. | ₹3.2L avg non-elite income · ₹6L+ annual training spend per athlete | Coaches create profiles, set availability, run live sessions, and get paid in the app — without chasing UPI links in chat. |
| 3 | Parents choosing a sport for their child | Most families pick a sport by guesswork or neighborhood default — not expert guidance. | 70% of parents report difficulty selecting activities for children | Browse coaches for nutrition, strength training, mental prep, and recruiting — not just the sport everyone else plays nearby. |
| 4 | Coaches in niche sports | Swimming, wrestling, and racquet sports lack the sponsorship cricket gets — coaches struggle to go full-time. | 92% of sports sponsorship goes to cricket and football | A marketplace gives niche coaches paying students and visibility without waiting for brand deals. |
1
Parents with kids who want to play sport
Government elite programs reach only a tiny fraction of aspiring athletes.
9,423 athletes in SAI elite schemes vs 1.4B population
What we buildSportsCove lists verified coaches across cricket, swimming, wrestling, and more — so families are not limited to school PE or cricket by default.
Sports Authority of India · schemes report 2025–26
2
Independent coaches
Talented coaches cannot turn skill into stable income without a booking and payout system.
₹3.2L avg non-elite income · ₹6L+ annual training spend per athlete
What we buildCoaches create profiles, set availability, run live sessions, and get paid in the app — without chasing UPI links in chat.
ConsultCraft field research · FICCI sports economy reports
3
Parents choosing a sport for their child
Most families pick a sport by guesswork or neighborhood default — not expert guidance.
70% of parents report difficulty selecting activities for children
What we buildBrowse coaches for nutrition, strength training, mental prep, and recruiting — not just the sport everyone else plays nearby.
ConsultCraft surveys · KIRTI programme brief (PIB 2024)
4
Coaches in niche sports
Swimming, wrestling, and racquet sports lack the sponsorship cricket gets — coaches struggle to go full-time.
92% of sports sponsorship goes to cricket and football
What we buildA marketplace gives niche coaches paying students and visibility without waiting for brand deals.
GroupM ESP · FICCI sports industry reports
Available worldwide
SportsCove is live on web, iOS, and Android.
Book verified coaches on live video now, open offline/in-person coaching from August 2026, and practice with AI Trainer Elite between sessions — one product for discovery, payment, and training.
Get SportsCove
Free on iOS and Android. Same account on web — book verified coaches worldwide across live markets.
All downloads & demos
How it works
For athletes and coaches
Discover verified coaches, book live sessions, and stay sharp between bookings with AI Trainer Elite.
For athletes & learners
- 01Discover — Search verified coaches by sport, location, and format — or swipe to match.
- 02Book — View availability, compare pricing, and book live sessions in seconds.
- 03Train — Train live with your coach and use AI Trainer Elite between sessions.
For coaches & trainers
- 01Profile — Create a verified profile with rates, availability, and credentials.
- 02Manage — Run bookings, clients, and earnings from one dashboard.
- 03Scale — Reach athletes globally with transparent marketplace fees.
Services & consultations
Online today. Offline from August. AI between sessions.
Book real coaches for advice you can use — not another YouTube deep dive or AI-only answer. Online sessions are live now; offline/in-person opens from August 2026.
Every session is verified and built for advice you can actually use this week — on the field, in the gym, at the table, or in the recruiting process. Available on web, iOS, and Android.
Coaching
Technical and tactical 1-on-1
Work through mechanics, game plans, and in-session corrections with a verified coach who knows your sport — not a generic training clip.
60 min · 1-on-1
Mental Prep
Focus, confidence, and mindset
Talk through pre-game nerves, slumps, and pressure with someone who coaches the mental side — not a motivational quote thread.
60 min · 1-on-1
Nutrition
Fueling and consultation
Get practical guidance on what to eat around training, travel, and competition from people who work with athletes — not a one-size-fits-all meal plan from a blog.
60 min · 1-on-1
Strength & Conditioning
Performance programming
Build strength, speed, and durability with a specialist who can adapt programming to your schedule, sport, and injury history.
60 min · 1-on-1
Recovery
Sleep and return-to-play
Sort out soreness, sleep, and safe return after injury with experienced practitioners — not guesswork from a comment section.
60 min · 1-on-1
Film Review
Breakdown and analysis
Walk through your game tape with someone who can point to what matters — reads, positioning, and habits you will not catch on your own.
60 min · 1-on-1
Recruiting
College and career guidance
Navigate showcases, outreach, and next steps with advisors who have helped athletes get seen — not outdated forum posts.
60 min · 1-on-1
Same SportsCove booking and payouts — online now, offline from August 2026 when offered — whether you need a technical coach or a recruiting conversation. Available on web, iOS, and Android.
See it in motion
See discovery, live sessions, and AI practice.
Short clips of how athletes find verified coaches, train on live video, and use AI between bookings — then open the app experience below.
SportsCove · Overview
Book coaches. Train live. Practice with AI.
Book verified coaches online now, offline from August 2026, and train with AI between sessions.
For athletes & learners
See SportsCove through the athlete lens
Discovery, booking, live sessions, and practice tools — built for learners who want real coaching access.
Phase 2 — AI Trainer Elite
AI Trainer Elite opens new sports and markets — not just practice between sessions.
Always-on coaching at a fraction of live session cost — useful in new sports and cities before local coach rosters catch up.
Important: Practice and form-feedback layer — not a medical device, not a substitute for certified coaching judgment, and not clinically validated. Live Super Coach sessions remain the primary coaching path.
Motion cues use phone-camera computer vision. Accuracy varies by lighting, framing, and sport. Treat outputs as training aids between human sessions.
Net-new market unlock
Launch a sport in a new city before Super Coach density exists. AI supplies structured coaching where human supply is thin — flag football in Texas suburbs, youth cricket in Vancouver, or wellness in tier-2 India.
Flag football & emerging sports
Fast-growing disciplines rarely have enough verified coaches per zip code. AI motion coaching plus Super Coach escalation gives athletes a full pathway on day one — not a waitlist.
3D motion tracking
Phone-camera form correction and micro-coaching cues during live reps — feedback athletes can use between Super Coach sessions.
Performance analytics
Strike accuracy, speed metrics, and weekly trends — the AI Insight engine highlights what matters and feeds progress back to human coaches.
24/7 on-demand access
Train on your schedule — no booking friction, no travel, and no gap weeks between paid sessions.
Adaptive motivation
Cues tailored to your sport and mindset — not generic fitness-app copy. Keeps athletes engaged until the next live booking.
Supply without linear headcount
Every new sport or city does not require hiring coaches first. AI Trainer Elite delivers structured drills, form feedback, and progression paths while Super Coach verification scales in parallel.
Hybrid escalation path
Athletes start with AI for daily reps, book Super Coaches for nuance and accountability, and return to AI between sessions — retention without burning coach margin.
Geography-agnostic launch
The same AI + marketplace stack that works in Mumbai and Vancouver can open flag football in Dallas suburbs or youth tennis in tier-2 India without rebuilding product.
US suburbs & youth leagues
Flag football
One of the fastest-growing youth sports in North America — but few cities have enough verified flag-football coaches on any platform. AI Trainer Elite covers route running, throwing mechanics, and agility reps; Super Coaches handle game IQ and live feedback when athletes are ready to book.
Launch coaching supply before local Super Coach roster fills in.
Global · live today
Combat & wellness
Boxing, karate, yoga, and dance already run the hybrid model in production — AI badges mark where motion coaching is live, with human coaches for live sparring and form checks.
Disciplines expanding weekly on the same infrastructure.
AI Trainer Elite is not a chatbot sidebar. It is how SportsCove opens sports and countries that legacy coaching apps never reach — while Super Coaches own the high-trust live session layer.
Product
Everything in one app
Discovery, booking, live video, and progress tracking — the same experience on iOS, Android, and web.
01
Search across 21+ sports
One search bar for sports, coaches, and sessions — with filters for discipline, coach type, and AI Trainer availability.
02
Swipe to match coaches
Full-bleed Super Coach cards with verified credentials, experience, location, and sport tags. Pass, like, or open the full profile.
03
Onboard in minutes
Pick your sports from a visual grid, build your profile, and book your first session — no dead-end forms.
04
Review every session
Structured ratings and feedback after each booking. Coaches build reputation; learners find trusted instructors faster.
05
Coaches run their business
Availability, session creation, incoming requests, and live earnings — with cross-border payouts via Stripe and Razorpay.
Field research
What 1,000+ people want in sports and wellness
Months of surveys and interviews with coaches, parents, and athletes shaped every SportsCove feature. The same research surfaced a global access problem — and live usage on iOS, Android, and web is validating it across borders.
1,000+ coaches and parents surveyed · pre-launch research70%+
Struggle to find reliable coaching
Parents and athletes in pre-launch surveys
75%
Coaches report unstable income
Independent practitioners without integrated tools
95%
Most learners lack structured access to qualified coaching
Learners globally — not an awareness problem
Global
Cross-border demand from day one
Athletes booking coaches across countries on iOS, Android, and web
What they asked for
The SportsCove experience
Four jobs to be done — every one maps to a live product surface.
Verified discovery
Find coaches by sport, skill level, credentials, and budget — without referrals, group chats, or guesswork.
Fair coach economics
Transparent marketplace fees and payout rails built for independents who own the client relationship.
Cross-border access
Train with specialists in your city or across countries over live video — combat, endurance, wellness, and youth development.
Practice between sessions
Progress tracking, assignments, and AI-assisted tools when the coach is offline — not just a booking widget.
Our journey
Built with athletes, coaches, and early users.
- Listening
- Learning
- Building
- Rebuilding
Over two years SportsCove was shaped by listening, learning, building, and rebuilding — not a straight-line launch.
- From earliest team discussions to a clear product identity…
- From UI iterations to rethinking booking and discovery…
- From testing assumptions to watching features fail in the field…
- From incorporating in three countries to shipping AI where it actually helped practice…
- To 1,000+ coach and athlete conversations that changed what we built.
None of this happened in a straight line. We celebrated, scrapped months of work, and learned that users often had better ideas than we did. That is how we wanted to build.
SportsCove is live on web, iOS, and Android — not because it is finished, but because discovery, live sessions, payouts, and AI practice are shipping and improving with every booking.
To everyone who tested early versions, shared honest feedback, and booked real sessions — thank you. This milestone is yours too.
Behind the build
Listening first
1,000+ interviews with coaches and athletes across 15+ countries and 12+ disciplines.
01/09
Marketplace
Global coaching that finishes the job
Athletes still discover coaches through Instagram and WhatsApp. Independents lose margin to facility platforms. SportsCove finishes the job: verified discovery, LiveKit video, Stripe/Razorpay payouts, and AI practice between sessions — beachhead combat sports and yoga across India × US/Canada.
Production session graph · cross-border payouts · 15% marketplace fee · coaches keep ~75% · AI between sessions where coach supply is thin.
Supply and demand find each other with credentials checked before money moves. Global checkout in production via Stripe and Razorpay — the marketplace rail independent coaches have been missing.
- 21+ sports
- Global payouts
- Live in production
Why now
Why the timing is right
01
Virtual coaching is habitual
Post-COVID remote training is no longer experimental — athletes and coaches expect live video as the default delivery mode.
02
AI is deployable at scale
Computer vision and LLM infrastructure are mature enough to ship cheaply — enabling AI Trainer between live Super Coach sessions.
03
India crossed 850M smartphones
Near-zero localized sports coaching infrastructure meets smartphone-native behavior — with Khelo India and Olympic pipeline spending injecting demand-side energy.
White space
No one combines the full stack
- Peloton · Strava · WhoopFitness-generic — no coach monetization, no marketplace
- TrueCoach · CoachNowCoach tools only — no athlete discovery, not multi-currency
- Wodify · MindbodyFacility-centric — not virtual-first, US-only pricing
Sports-specific marketplace + coach program tools + athlete discovery + global multi-currency payments + AI practice between sessions. That combination is hard to copy.
Market
$524M combined addressable market — virtual coaching at 3× category growth
$420MUnited States
$62MIndia
$42MCanada
3×Virtual vs. in-person growth
Virtual coaching is 9.2% of the $15B+ global sports coaching market. Figures from internal modeling, June 2026.
For coaches
Become a verified coach
Apply through the SportsCove app or contact our team to start verification.
SportsCove connects verified coaches with athletes worldwide. Set your rates, manage your schedule, and reach clients beyond your local network.
Find your coach today
Cross-border discovery, booking, and payouts for combat sports, yoga, and independent coaches first — on web, iOS, and Android. Offline/in-person from August 2026.